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ICP — Institute for Childhood Preparedness

Text messaging platform

Reach everyone who counts on you, in seconds.

ICP's texting platform gives your program one fast, dependable way to connect with staff, families, and your community — for everyday reminders and for the moments when a message truly cannot wait.

  • No app to download
  • Unlimited users & contacts
  • SMS & MMS
Built for urgency Up to 400 messages per second when every minute matters.
Built for everyone Regular texts on any phone — no app, no Wi-Fi, no login.
Built with support Thorough onboarding and ongoing help from the ICP team.

What programs use it for

One platform for the everyday and the emergency.

Emergency communications

Reach everyone when minutes matter.

Send safety protocols, closure notices, evacuation updates, or emergency alerts to staff and families at once. Texts get through quickly, even when email and apps do not.

Outreach

Reminders that actually get read.

Upcoming classes, enrollment deadlines, important announcements — texting is the most direct way to keep your community informed.

Engagement

Two-way conversations with your community.

Run surveys, gather feedback, and promote events. Texting keeps families and staff engaged without another app to manage.

Meeting reminders

Fewer no-shows, smoother days.

A simple reminder the day before an appointment or home visit significantly reduces no-show rates.

Fundraising

Campaigns that reach supporters directly.

Use texting to power fundraising campaigns and donation drives with links people can act on immediately.

Why ICP

A texting service from people who understand preparedness.

Plenty of companies sell texting software. ICP pairs the platform with the thing that actually makes it work: training and support, so your team is confident using it every day and ready to use it in an emergency.

  • No app for anyone to download — messages arrive as regular texts
  • Unlimited users and unlimited contacts
  • Your own private number and custom keywords
  • Unlimited contact lists, target groups, and custom fields
  • Web form opt-in, QR codes, URL shortener, and mobile business card included
  • Thorough onboarding and ongoing support from the ICP team

Everything included

  • Mass messaging (SMS & MMS)
  • Scheduled messaging
  • Automated messaging
  • Message personalization
  • Contact import and export
  • Contact segmentation
  • Data capture
  • Private number
  • Keywords
  • URL shortener
  • Web forms
  • QR codes
  • Integrations
  • Mobile business card

Who it's for

Made for child-serving programs. Ready for any organization.

Child-serving programs

Head Start, child care, Pre-K, and after-school

Programs that need families and staff informed quickly — daily updates and emergency alerts from one platform.

Nonprofits

CCR&Rs, YMCAs, and community organizations

Community action programs, human service organizations, and civic groups coordinating people across a region.

Educational institutions

K-12 schools, colleges, and vocational programs

Campus-wide communication that works for every demographic, on every phone, with no app adoption hurdle.

Local businesses

Recreation and service businesses

Rec programs, fitness centers, salons, restaurants, and shops that want appointment reminders and promotions people actually read.

How it works

Up and running in four steps.

Our goal is simple: teach you to use the platform comfortably for daily communication, so that sending an urgent message in an emergency feels routine.

  1. 1

    Set up your contacts

    Import your lists, build groups, and add custom fields. We help you get organized during onboarding.

  2. 2

    Create your message

    Write once, personalize automatically, and attach images when words are not enough.

  3. 3

    Send or schedule

    Reach five people or 50,000 — instantly, or scheduled and automated ahead of time.

  4. 4

    Measure the results

    See what was delivered and how people responded, and refine your outreach over time.

Why texting

The case for mass texting.

Fast and high priority

Texts require less signal strength than calls or apps and can send at up to 400 messages per second.

No Wi-Fi required

Messages arrive without a data plan or internet connection.

It gets read

Texting has the highest open rates of any channel and is the preferred way most people communicate.

Works with what you have

Texting does not replace your existing communication tools — it adds a reliable channel alongside them.

Concise by nature

Make your point in a few characters. No fluff, no buried announcements.

Every age group texts

From new parents to grandparents raising grandchildren, texting reaches every demographic.

Personal

A text feels human and conversational in a way a mass email never does.

One platform, two jobs

Strengthen daily communication and be ready for emergency communication with the same tool.

Ready to streamline how your program communicates?

Tell us about your organization and we will walk you through the platform, pricing, and onboarding.